Catalyst 2017 Presentations

 It’s not enough to just list on Marketplaces anymore. Now you have to bid, figure out keywords and budget to drive valuable traffic to your listings.
In this session, you’ll learn:

• How to take advantage of Amazon Sponsored Products, Amazon 1P, eBay Promoted Listings and more
• Why it’s so important to advertise on marketplaces, and how you can stay competitive
• Which advertising model best fits your selling strategy

Social measurement is the bane of many marketers’ existence. Marketers feel stuck with engagement metrics that don’t tell them anything about the business impact of their social programs. 44% of marketers say they haven’t been able to show the impact of social at all.

In this session, we help marketers understand the three levels of measurement they need to focus on and introduce new methods and data that can help.

Attend to learn:

• Why is social measurement so complex and confusing?
• can marketers get social networks and vendors to help them?
• How can marketers quantify each measurement type?
• What are the three levels of social measurement that marketers must focus on?

Macy's recently announced that it is making serious investments in digital businesses this year, to the tune of some $275 million.

We'll sit down with Macy's Director of Search Marketing Karthik Viswanathan to find out how Macy's is investing in digital, where they have and have not seen ROI, and how they are tackling changes in consumer shopping behavior.

It’s been 24 hours; do you know where your products are? You take every precaution to ensure that your customers’ experiences are positive up through the point of sale, but what about the delivery experience? With consumers expecting fast and free shipping, you don’t want a disappointing fulfillment experience to tarnish your brand.
Attend this session to discover:

• Realistic current consumer expectations for delivery
• How to maintain a positive customer experience through that last mile
• New technologies that are improving fulfillment
• Who to partner with for the best delivery every time

SEO...SEM...SOS! Success in Digital Marketing requires mastering two areas – one that the consumer sees and the other behind the scenes via data and analytics management.

In this session you’ll discover:

• Examples of how good data delivers better results (PLAs, etc.)
• Best practices for data optimization
• Performance management tips

Join your peers for discussion tables focused on the most relevant topics in e-commerce today.

Were you aware that YouTube is now the #2 search engine? Or that Local Inventory Ads increased shopping clicks by 85% on “near me” searches?* What does this mean to your sales strategy and making sure that your consumers are able to find you when and where they are searching for your products?

Attend this session to learn:

• New and emerging features on Google that online sellers should consider
• Ways online sellers can make use of video to improve sales, drive customer interest and more
• The best mix of when and where to use different ad strategies to boost sales

*Source: Google

According to Forrester, China is expected to spend $1.1 trillion online by 2020! Wondering if this market is right for you and how to get your foot in the door?

Join this session to discover:
• Details about the APAC landscape and opportunity
• Trends of this region including customer behavior, device preferences and more
• How you can break into this growing opportunity and find success

Join your peers for discussion tables focused on the most relevant topics in e-commerce today.

You’ve launched on Walmart, now you need to optimize to improve your performance. But what should you be doing?

Join this session to find out:

• How to find and fill the gaps in your selection
• Tips on pricing and listing quality to boost your Walmart performance
• How the right mix of fulfillment solutions optimizes customer experience

Both branded manufacturers and retailers stress the need for quality, consistent and on-brand images, descriptions and interactive content. However, this content needs to be shared strategically among all parties so it facilitates a continuous shopping journey, creates an optimal customer experience and drives conversions.

In this session you’ll learn:

• How e-commerce content should be optimized for conversions and provide data to show its efficacy
• How brands and retailers should navigate pricing trends
• Best practices for collaboration, communication and data sharing across the many customer touchpoints

 With the proliferation of mobile shopping, m-commerce is now just commerce.  It's past time to talk about mobile selling; it’s time to focus on optimizing your mobile strategy.

Join this session to discover:

• Where and how to reach customers
• How to value each touch point, including measurement and attribution
• How to convert customers whenever and wherever they appear (meaning site excellence)

One of our most popular sessions is back and better than ever. This session will provide actionable tips that attendees can take away and implement immediately.

You’ll learn:

• How to best price your products to compete
• Which social strategies are providing the greatest payoff
• How combining orders can save you shipping costs
• How to advertise on marketplaces to win sales

Top brands and retailers are data savvy, using intentional analytics to make intelligent decisions that will shape their e-commerce strategy.  Are you?

Attend this session to find out:

• What recent advances in analytics mean for e-commerce
• How to decipher the reality from the hype when it comes to big data
• Examples of how retailers and brands are leveraging data to get ahead

When determining your Amazon playbook, developing a strategy for selling on Amazon Marketplace, direct via 1P, or as a hybrid is a common challenge. Attend this session to hear directly from a leading Amazon seller on what you need to need to know as you develop your company’s channel strategy for Amazon.

You’ll learn:

• The strategic & tactical advantages (and challenges) of selling via Amazon Marketplace or via 1P
• Best practices for selling via 1P or 3P and critical mistakes to avoid when selling as a hybrid
• The top 5 fulfillment models that hybrids can use for driving sales on Amazon
• What tradeoffs and control levers do brands have to drive sales and control the consumer experience on both the 1P side and 3P sides?

Whether you’re an enterprise brand or an up-and-comer, it’s difficult to be sure you’re setting the correct KPIs and measuring them properly. And if you’re not tracking the right KPIs, how can you be confident in your ROI?

In this session we’ll share:

• A playbook for effective measurement of e-commerce channels
• Insider tips on best practices for brands of all sizes
• How to uncover robust results to drive future decisions

Today’s consumers spend hours on their mobile devices scrolling through their favorite social channels, but are being bombarded by mediocre advertising noise. You need to create a thumb-stopping moment to drive sales.

Attend this session to learn:

• Creative ways to get your products in front of new customers
• Which social channels you should prioritize to reach your target audience
• New ad types that break the mold and get your consumer’s attention

It’s becoming increasingly apparent that we’re selling into a consumer-driven world.  With more and more places for consumers to find the products they’re looking for online, it’s imperative that you have a specific plan for reaching your audience where — and when — they are shopping.

Join this session to understand:

• The landscape of customer matching and the importance of segmenting performance based on audiences
• How to maximize efforts for similar audiences and look-alike audiences
• Best practices, including strategies and testing