Mike Reichman is a 15 year + ecommerce veteran who has a broad knowledge of operating an online business. His skills include online digital marketing, site design, information architecture, usability, engagement, social marketing, mobile strategy & content
Mike was the Co-founder and COO at an Internet Top 500 E-tailer and later started an internet consulting company. Mike has led ecommerce and digital marketing teams at Urban Outfitters Brands and Kroger Super Market Brands. He has led internal and external web site design and marketing teams, as well as integrating CRM, CMS, PPSR, and other IT systems. His teams have experienced success at many levels by working closely with marketing, product, merchandising and IT teams.
Mike has been involved in every aspect of design, marketing, and ecom technology integration. He manages a multi-million dollar online media plan and programmatic advertising performance tracking systems. Mike has deep experience in executing platform migration while maintaining SEO quality score. His experience also includes executing affiliate marketing strategies, customer loyalty, and an e-mail marketing programs.