Silas Carter

A 15-year veteran of the consumer electronics industry, Silas is passionate about the powerful combination of strategic partnerships and highly contextual content to provide a robust online shopping experience. Silas is responsible for new business development within the US Consumer and Small Business e-commerce space, which includes consumer electronics online merchandising, site monetization and omnichannel strategy for

In his current role, Silas has led the successful launch of several consumer-facing programs including Dell’s Price Match Guarantee, Americas Best TV Store value proposition and Marketplace integration, enabling Dell to engage customers in new, more meaningful ways.